Original design for Davis Model United Nations Conference brochure distributed to all delegates. Created a fresh and modern take on the conference book that serves as a go-to for the weekend. Wanted to create a professional feel but prioritizing a great standard of user experience.
A sample section of a 24-page booklet currently in print for the UC Davis Theatre and Dance Department. Sole Graphic Designer commissioned for project. Completely designed layout with edited photographs, typographic design and knowledge of print to tell the department's story and featured directors past and present.
An upload and search based restaurant site that allows any food enthusiast to tag restaurants by details important to the user and to upload pictures of those details. Searches are based on ambiance and experience using criteria such as "dim lighting" or "intimate" instead of technical details like location and distance. This concept's intention is to establish communication among a community that prioritizes the "feel" of a space, creating a more personal connection to the slow-food movement and dining experience.
An international trade show exhibition design for Toms Shoes. Designed to be a traveling exhibition to spread awareness of the "One for One" mission statement the company is known for: for every pair of shoes purchased, Toms will give a pair to a child in need. The design features a thermo-sensitive floor so the experience creates a literal and figurative "footprint" on the Earth. This "globe" space is also transparent, nodding at international transparency so that all can see through to others. This project roots my passion in storytelling through design, creating a narrative environment that can promote knowledge, awareness and inspire action.
Creative possibilities explored through typography given parameters [6 pages of 54 shown here]. This project demonstrates the numerous possibilities given the same set of text and the different arrangements, balance and aesthetic that can be achieved.
Brahm advertising firm opened an in-house brief to the design students at Leeds, University. My solution was to create an ambient media campaign to be used in the Brahm office complete with wall and floor decals, email notices and posters. Spread throughout the office, these designs would inform employees of the newly incorporated classes intended to bond and create a new "esprit" [spirit] across the different departments of Brahm. Originally set to be called "University of Brahm," I wanted the employees to feel less like it was schooling which may have connotations of obligation and duty and replace that with "esprit de brahm" breathing new life into a phrase that holds a new vitality to lift spirits and to create spirit.
Sustainable packaging design for Ted Baker. Chosen to submit design to D&AD contest in London and received Honorable Recognition. The shopping bags contain hangers that serve as handles when folded into the bag but create a garment bag when inverted. Packaging made out of recycled scraps of off-cuts of Ted Baker clothing. As a company concept that was developed at sea, I wanted to carry this nautical theme through elegant design and packaging that nod at the roots of the company but move it beautifully forward.
Design for a niche market: car magazine for women. This publication is intended to fit inside a woman's purse or "clutch" playing off of car terminology. It has a personalized feel with the calligraphic text and a layout that creates a very clear and beautiful user experience.
An ambient media campaign to encourage prospective college students to study and grow interested in science as opposed to the increasingly popular design major. My approach was to create a series of captivating visuals using onomonopia that would highlight the lesser known facts of science to promote interest. The "sound" of the word carries down the length of the hallway with a description at the end.
Poster for a Poetry Reading at the Emily Dickinson Museum. Uses original photography and design. Evokes mystery and a sense of elegance, as Emily Dickinson herself. Embossed ink blots on glossy paper.
Logo design shown in color, black and white and at a small scale. Part of a complete business system design. A play with ink blots to create the image of an eye. Emily Dickinson was often portrayed as a dark and introverted writer. My aim was to implement this logo that gives new life and insight to the "real" Emily.